Tom Markiewicz of EvolvePoint is writing a 12-part series for web publishers to make the most of their RSS feeds. His first tip: Offer full text feed content.
Markiewicz writes:
If given a choice, most readers of feeds choose full text feeds. Why? Because full text capitalizes on the main benefit of feeds to users – convenience. Users of feeds become loyal readers of publisher content because it now becomes much easier to stay up to date and read all the content coming from their favorite publishers. In the long run, a long list of loyal subscribers and regular readers in much more valuable than the short term additional page views.
